Project Details:
Client: Vicente Romano
Business: EMS Electrical
Trade: Electrical and Cable Specialists
Project: Logo Design, Merchandise Design, Merchandise Print, Van Vinyl Design, Van Vinyl Print
Project Length: 3 WeeksÂ
Case Study Summary:
- The Challenge: EMS Electrical needed a complete rebrand to stand out in the competitive electrical sector. Their existing brand identity lacked cohesion, and their logo and van design were outdated. They wanted a more professional look that would help build trust and attract more business.
- Our Solution: We developed a strong, eye-catching brand identity for EMS Electrical, including a new logo, a modern colour palette of blue, navy, and yellow, and a full range of branded merchandise and van vinyl designs. The goal was to create a cohesive and professional look across all brand touchpoints.
- The Results: A striking new brand identity that enhances EMS Electrical’s visibility, both online and on the road. The redesigned vans are mobile advertisements, grabbing attention across Berkshire. Branded merchandise solidifies their presence in the market, and the new logo and colour scheme make a lasting impression on clients and partners alike.
The Challenge
EMS Electrical, a cable specialist based in Berkshire, had grown in reputation for its high-quality electrical services. However, their visual identity wasn’t keeping up with their professional standards. The company was ready for a brand overhaul—one that would better communicate their expertise and enhance their visibility across their region.
Their logo was outdated, their vans lacked impact, and they had no consistent design across merchandise or printed materials. EMS wanted to elevate their brand to attract more clients and strengthen their position as an industry leader in the area.
Vicente Romano – Founder of EMS Electrical 👆🏻
Our Solution
We tackled EMS Electrical’s challenge by developing a cohesive, modern brand that reflected their professionalism and expertise in the electrical industry. Our creative solutions spanned logo design, merchandise, and vehicle branding, all tied together by a strong colour scheme.
1. Logo Design
We designed a fresh, modern logo for EMS Electrical, using a sleek and professional style that mirrored their technical expertise. The bold combination of blue, navy, and yellow ensured their logo was both memorable and visually striking, standing out in an industry where trust and reliability are key.
2. Colour Palette
To establish a consistent and professional identity, we carefully selected blue, navy, and yellow as the brand’s primary colours. Blue represents trust and reliability, while the addition of yellow adds a bold, energetic touch—perfect for an electrical firm that wants to convey confidence and dynamism.
3. Merchandise Design and Print
To further solidify EMS Electrical’s presence, we designed and printed a full range of branded merchandise, including uniforms, mugs, pens, and other day-to-day items. Every piece was carefully designed to reflect the new brand identity, helping to create a strong, cohesive image both in the office and out in the field.
4. Van Vinyl Design and Print
The design of EMS Electrical’s vans was critical in building brand awareness. We created bold, clear van vinyl graphics that turned their fleet into mobile billboards. The blue and yellow colours stood out on the roads of Berkshire, ensuring the brand is seen by thousands of potential customers every day. We also handled the printing and application of the van vinyl, ensuring a flawless finish.
Logo Design and colour guide for EMS Electrical 👆🏻
Focus on Brand Visibility
At the core of our solution was a focus on creating maximum visibility for EMS Electrical. The vans are one of the most valuable marketing assets for any trade business, and with our standout design, EMS’s fleet now works harder for them—advertising their services on the go. The bold logo and vibrant colour scheme capture attention, while the consistent branding across merchandise builds trust and recognition.
The ResultsÂ
Key Results:
- A fresh, professional logo that better represents EMS Electrical’s expertise and quality.
- Eye-catching van vinyl graphics that turn their fleet into mobile advertisements.
- A cohesive, branded merchandise range, including uniforms and office supplies, enhancing the company’s presence both in the field and in the office.
- Increased brand visibility across Berkshire, with customers now instantly recognising EMS Electrical’s vans and logo.
- A modern, professional brand identity that builds trust and attracts new clients.
EMS Electrical is now equipped with a brand that aligns with their high standards of work and helps them stand out in a competitive market.
