How to Rank in Google’s Map Pack as a Tradesperson
For tradespeople, appearing in Google's 'Map Pack' can greatly enhance visibility and attract local customers. The Map Pack, also known as the Local Pack or 3-Pack, showcases the top three local businesses in search results. Learn how to optimise your profile and website to increase your chances of being featured, using strategies like Google My Business optimisation, managing reviews, and focusing on local SEO.
5 Essential Elements Every Trade Website Needs for SEO Success
In today’s digital age, a well-optimised website is vital for tradespeople aiming to attract and retain customers. Whether you’re a plumber, electrician, or carpenter, your website is your digital storefront. To ensure high search engine rankings and a seamless user experience, include these five key elements: a single H1 heading per page, individual pages for services and locations, embedded Google Maps, and a robust internal linking strategy.
How to Optimise Your Google My Business Profile for Tradespeople
For tradespeople, local presence is vital to business success, and Google My Business (GMB) is a key tool for enhancing visibility. This free platform allows businesses to manage their online presence across Google Search and Maps. By optimizing your GMB profile with these five tips—using targeted titles, leveraging location proximity, maintaining a local address, completing your profile, and managing reviews—you can improve your local search ranking and attract more customers.
