From Zero to Hero: 5 Quality Leads Monthly with 7.5x ROAS for POD Carpentry & Joinery 📈
Client: Dave Mayall
Business: POD Carpentry & Joinery
Industry: Carpentry & Joinery
Location: Buckinghamshire
Package: Local Search Accelerator
Investment: £200 month
Website: https://podcarpentryandjoinery.co.uk/
The Challenge: Great Work, But No Online Presence 🎯
Dave from POD Carpentry & Joinery came to Marketing for Trades facing a problem that’s all too common in the trades industry. He was an exceptional carpenter and joiner with years of experience creating beautiful bespoke work, but when it came to getting found online, he was practically invisible.
What Dave Was Dealing With
- No Professional Website – Potential customers searching online couldn’t find him or see examples of his craftsmanship
- Missing Google Business Profile – He wasn’t showing up in local searches when people typed “carpenter near me”
- Zero Online Reviews – No social proof to convince potential customers to choose him over competitors
- Relying Only on Word of Mouth – Limited growth potential and unpredictable lead flow
Dave’s biggest frustration was simple: “I do excellent work and my customers love what I create, but I’m not getting enough enquiries to grow my business. People just can’t find me online.”
The reality? Dave was losing high-quality carpentry projects to competitors who simply had better online visibility, even though his craftsmanship was superior.
That’s when Dave realized he needed professional help to establish a strong local search presence. 🔍
The Strategy: Complete Local Search Domination
Why Local Search Accelerator Was Perfect for Dave
Dave didn’t need an expensive, complex marketing strategy. What he needed was to become visible where his ideal customers were already looking: Google local search results.
Our Local Search Accelerator package gave Dave everything needed to dominate local searches:
✅ Professional Website – A fast, mobile-optimized website showcasing his work and converting visitors into leads
✅ Google Business Profile Optimization – Complete setup and optimization to appear in local searches
✅ Local Directory Submissions – Getting listed in all the directories that matter for local SEO
✅ Ongoing Support – 1-to-1 WhatsApp support for reviews, photos, and continuous improvement
✅ Monthly Reporting – Clear analytics showing exactly how the investment is performing
This wasn’t about reinventing Dave’s business – it was about making sure people could find him when they needed a skilled carpenter or joiner.
The Implementation: 30 Days to Local Search Success 🚀
Building a Lead-Generating Website
Dave went from having no website to owning a professional, fast-loading website that showcases his carpentry expertise perfectly.
Technical Excellence That Google Loves:
- Built on WordPress with Hostinger hosting for reliability and speed
- PageSpeed Insights scores of 90/90/100/100 – faster than 95% of websites
- Follows UX best practices to convert visitors into enquiries
- SEO-optimized to rank for local carpentry searches
- Mobile-responsive design for customers browsing on their phones
The website wasn’t just pretty – it was built specifically to turn visitors into paying customers, with clear calls-to-action and easy ways for potential clients to get in touch.
Google Business Profile: Making Dave Discoverable
We completely set up and optimized Dave’s Google Business Profile from scratch:
📸 Professional Photo Gallery – High-quality images of Dave’s best carpentry work
📝 Compelling Business Description – Written to attract ideal customers and include key search terms
⏰ Accurate Opening Hours – Making it easy for customers to know when to contact him
💬 Message Feature Activated – Allowing customers to contact Dave directly through Google
🏷️ Proper Business Categorization – Ensuring he appears for relevant local searches
Local Directory Domination
We systematically submitted Dave’s business to all the local directories that matter for SEO and local visibility. This created a network of citations that Google uses to verify business legitimacy and improve local search rankings.
Ongoing WhatsApp Support for Continuous Growth
Through our private 1-to-1 WhatsApp group, we provide Dave with:
- Guidance on collecting customer reviews to build social proof
- Help with uploading and optimizing photos of completed projects
- Ongoing advice for maintaining and improving his online presence
- Quick answers to any questions about his digital marketing
The Results: Consistent Quality Leads Every Month 📈
Reliable Lead Generation
Here’s what really matters: Dave now receives 5 high-quality leads every month from customers actively searching for carpentry services. These aren’t tire-kickers – they’re qualified prospects ready to invest in quality work.
Lead Quality Breakdown:
- Average project value: £300
- Monthly lead value: £1,500
- Conversion rate: 60%+ (much higher than industry average)
- Customer quality: Homeowners investing in quality craftsmanship
Dave receives detailed monthly analytics reports showing exactly where his leads are coming from and how his online presence is performing. No guesswork – just clear numbers showing his return on investment.
Website Performance Results
Dave’s new website became an instant lead-generating asset:
🔍 Local Search Visibility – Now appearing on first page for key local carpentry searches
📱 Mobile-Optimized Experience – 70% of leads come from mobile searches
⚡ Lightning-Fast Loading – 90+ PageSpeed scores keeping visitors engaged
📞 Clear Contact Options – Multiple ways for customers to get in touch immediately
Google Business Profile Success
The optimized Google Business Profile transformed Dave’s local visibility:
⭐ Growing Review Collection – Systematic approach to gathering 5-star reviews
📸 Regular Work Showcases – Fresh photos keeping the profile active and engaging
💬 Direct Customer Messages – Customers contacting directly through Google
📍 Map Pack Appearances – Showing up in the coveted local 3-pack results
The Bottom Line: Exceptional Value for Money 💷
Monthly Investment: £200
Monthly Lead Value: £1,500
Net Benefit: £1,300
Return on Investment: 750%
Dave is getting back £7.50 for every £1 he invests – and this is sustainable, predictable growth that compounds month after month.
But the real value goes beyond the numbers:
✅ Predictable Lead Flow – No more feast or famine cycles
✅ Quality Customer Base – Attracting customers who value craftsmanship
✅ Professional Online Presence – Building trust before the first conversation
✅ Scalable Growth – Foundation in place for future expansion
✅ Time Freedom – Less time chasing leads, more time doing what he loves
Ready to Transform Your Trade Business? 🎯
Dave’s transformation from invisible to in-demand didn’t happen by chance. It happened because he invested in a proven system that gets trades found by customers who need their services.
If you’re tired of relying only on word-of-mouth and ready to create predictable growth, the Local Search Accelerator package could transform your business just like it did for Dave.
Take the Next Step Today
📞 Book Your 15-Minute Strategy Call
Find out how we can establish your local search dominance and create systematic growth like Dave’s.
📊 Get Your Free Digital Audit
Discover exactly where you’re losing customers to competitors and what opportunities you’re missing.
🚀 Start Your Local Search Acceleration
Join successful trades like Dave who’ve created predictable growth with our proven system.
