How We Increased Made4Pressure's Organic Search Traffic by 115.8% in Just 30 Days 📈
Client: Ben Roberts
Business: Made4Pressure
Industry: Pressure Washing & Exterior Cleaning
Service: Website Optimisation
Duration: 2 Weeks
Website: made4pressure.com
Project Overview:
The Challenge
Help Ben’s established pressure washing business rank higher on Google and generate more high-quality local enquiries despite already having good social media presence and reviews.
Our Solution
Implemented a comprehensive website optimization strategy using our 50-point technical SEO checklist to address multiple foundational issues and create location-specific content 🤓
The Results
✅ 115.8% increase in organic search traffic in just 30 days
✅ 36.7% increase in overall website users (123 users in the previous 30 days)
✅ 67.3% increase in users from organic search (82 users from organic search)
✅ 2 minutes 30 seconds average engagement time showing higher quality traffic
✅ Multiple first-page rankings for local pressure washing search terms
Project Detail:
The Challenge: A Good Business Held Back by an Underperforming Website
Ben Roberts runs a successful pressure washing and exterior cleaning business in Buckinghamshire. Despite doing many things right with his marketing, his website wasn’t generating the level of enquiries it should have been.
What Ben Was Already Doing Well:
✅ Active social media presence with twice-weekly posts
✅ Impressive 63 five-star Google reviews demonstrating excellent service
✅ Regular Google Business Profile updates maintaining local visibility
✅ Steady workflow from existing marketing channels
However, Ben recognised that to grow his business further, he needed to improve his online visibility for potential customers actively searching for pressure washing services in his area. This is where website optimization presented the biggest opportunity.
The Website Audit Revealed Multiple Issues:
When we conducted our initial audit of made4pressure.com, we identified several critical SEO and user experience issues that were limiting the site’s performance:
❌ Heading structure problems with overuse of H1 tags that confused search engines
❌ Unoptimized metadata including title tags and meta descriptions missing primary keywords
❌ Thin content on key service pages that failed to demonstrate expertise
❌ Poor internal linking limiting the site’s ability to distribute authority
❌ Limited external links missing opportunities for enhanced credibility
❌ Broken Google Map affecting local search performance
❌ No location-specific pages to target nearby towns and villages
❌ Missing trust signals such as business licence and insurance documentation
❌ Lack of project showcase pages to demonstrate work quality
❌ Poor technical performance with a PageSpeed Insights score of just 65/100
These issues were preventing Ben’s website from ranking effectively for his target keywords, even though his business had strong credentials with excellent reviews and an established presence.
Our Solution: Comprehensive Website Optimisation 👨🏻💻
We implemented a straightforward but effective strategy to improve Made4Pressure’s website and help it perform better on Google. Here’s what we did:
Technical Audit
First, we gave the website a thorough check-up using our 50-point SEO checklist. This helped us identify all the issues that were holding the site back, including problems with:
- How Google was reading and understanding the site
- The way pages were structured and linked together
- How fast the website loaded on mobile phones
- Whether the site worked properly on all devices
On-Page Improvements
Based on what we found, we made several key improvements:
- Fixed the heading structure so Google could better understand what each page was about
- Rewrote page titles and descriptions to include the services and locations Ben offers
- Added proper descriptions to images to help them show up in Google searches
- Fixed the broken Google Map which is crucial for local businesses
- Added special code that tells Google exactly what the business offers and where
Content Enhancements
We significantly improved the website content to appeal to both potential customers and Google:
- Added more detail to service pages explaining the pressure washing process
- Created location-specific pages for towns in Buckinghamshire
- Built project showcase pages with before/after images
- Added trust-building elements like insurance certificates
- Placed customer reviews throughout the site
- Created FAQs answering common customer questions
All content was written using our proprietary AI prompts and advanced AI tools like Claude. This unique approach allows us to create content that Google loves (helping rankings) while still sounding natural and persuasive to potential customers. Unlike generic AI content that Google penalises, our specially developed prompts produce results that stand out and perform exceptionally well in search.
Performance Improvements
To make sure the website loaded quickly and worked well for visitors:
- Optimised images to load faster without losing quality
- Improved how the website loads to make it faster for visitors
- Fixed mobile display issues so the site works perfectly on phones
- Improved technical factors that Google uses to rank websites
These changes raised the site’s performance score from 65/100 to over 90/100, creating a better experience for visitors and helping Ben rank higher on Google.
The Results: Dramatic Improvement in Search Visibility and Enquiries
The impact of our optimization efforts was both rapid and significant:
Traffic Growth
- 115.8% increase in organic search traffic in just 30 days following the optimization
- 36.7% increase in overall website users, rising to 123 users in the previous 30 days
- 67.3% increase in users specifically from organic search, reaching 82 users from this channel alone
- First-page rankings for key terms like “pressure washing [location]” and “driveway cleaning [location]
Business Impact
- Consistent weekly enquiries directly attributed to organic search
- Higher quality leads with specific project requirements
- Expanded service area as the website began ranking for surrounding locations
- Reduced dependency on social media for new business generation
Ongoing Relationship: Extending Made4Pressure’s Digital Growth
Following the success of the website optimization project, we’ve continued to work with Ben to further enhance Made4Pressure’s online presence:
- Google Business Profile management to maintain and improve local search visibility
- Google Local Services Ads setup and optimization to capture high-intent leads
- Ongoing content development for seasonal services and new service areas
- Regular performance reporting to track ROI and identify growth opportunities
This ongoing relationship ensures that Made4Pressure continues to build on its improved search foundation, maintaining competitive advantage in the local pressure washing market.
“Marketing for Trades transformed my website from something that looked good but didn’t work, to a genuine lead-generating tool. I was already doing well with social media and Google reviews, but Harry identified exactly what was holding my website back in search results. The results speak for themselves—I’m now getting consistent enquiries directly through my website.”
Ben Roberts, Director of Made4Pressure
Want to achieve similiar results? Contact us.
If your trade business website isn’t generating the leads it should be, our Website Optimization service can transform its performance without the need for a complete rebuild.
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