Local Market Domination for POD Carpentry & Joinery
Client: David Mayall
Business: POD Carpentry & Joinery
Industry: Carpenter
Location: Prestwood, Buckinghamshire
Package: Local Search Accelerator
Investment: £250/month
Problem:
David is an experienced carpenter but had zero online presence. No website, no Google listing, and no visibility meant he was missing out on potential customers searching locally for his services.
Solution:
We launched our Local Search Accelerator – building him a professional, SEO-optimised website, setting up and managing his GBP, and submitting his details to trusted local directories: View Website.
Results:
David is now receiving a minimum of 5 high-quality leads every month – and that number continues to grow as his online presence builds momentum.
The Challenge:
Dave from POD Carpentry & Joinery is an experienced carpenter based in Prestwood, Buckinghamshire.
For most of his career Dave relied heavily on referrals and word of mouth for his business and to generate work.
He had very limited visibility online – no website, no Google Business Profile, only an Instagram profile.
Considering the 34,000 monthly searches for “Carpenter” on Search platforms, it was critical for Dave to be visible on Search platforms such as Google and ChatGPT.
2. The Solution: Local Market Domination Framework™
We deployed our full Local Market Domination Framework™ to increase search visibility, generate consistent enquiries, and improve conversion rates. This included:
Search Visibility (Lead Generation)
- We built and optimised a new website for Dave: https://podcarpentryandjoinery.co.uk/
- We set-up and optimised his Google Business Profile: https://share.google/O59GkdnEOpEhBHPGD
- Cleaned up citations & directory listings
Lead Conversion
We set-up a series of lead conversion automations to help Dave turn leads into paying customers. These included:
- Missed-call recovery
- Review collection automation
- Quote Follow-Up Sequence
- Instant Lead Response
3. The Results
Search Visibility: Dave and his business is ranked #1 on Google for high-intent local keywords like: “carpenter Buckinghamshire” and “carpenter near me”
Leads: 25 qualified leads generated in just 4 months
Customers: 60% conversion rate → 15 new customers
Revenue Influence: Over £15,000 in new revenue directly attributed to search visibility improvements
Pipeline: Predictable monthly enquiries — no more relying on referrals
“Working with Marketing for Trades has transformed the way we get customers. We now appear at the top of Google, and enquiries come in consistently every week.”
David Mayall – POD Carpentry & Joinery
