Local Market Domination for POD Carpentry & Joinery

Client: David Mayall
Business: POD Carpentry & Joinery
Industry: Carpenter
Location: Prestwood, Buckinghamshire
Package: Local Search Accelerator

The Challenge:

Dave from POD Carpentry & Joinery is an experienced carpenter based in Prestwood, Buckinghamshire.

For most of his career Dave relied heavily on referrals and word of mouth to generate work.

When Dave approached us, he had little to no visibility on Search – no website or Google Business Profile
only an Instagram profile. 

Considering the 34,000 monthly searches for “Carpenter” on Search platforms including Google, Bing and ChatGPT, it was critical for Dave to be visible so he could capture that search demand and start getting more enquiries.

The Solution:

We’ve applied our Local Search Accelerator package to Dave’s business, designed to improve visibility and maximise coverage across Search platforms. 

  • Website – Built Dave a new, SEO and conversion focused website. You can view it here: https://podcarpentryandjoinery.co.uk/
  • Google Business Profile – Set up and optimised his Google Business Profile: https://share.google/r79BTb9O76tGCb25B
  • Directories –  Submitted his business information to 25 relevant, high authority local directories
  • Reputation – Sent a review campaign to past customers, set-up an automated Google Review collection workflow and designed him a Google Review physical card to share with customers.  
  • Paid Search – Right now Dave isn’t running Google Local Services Ads, but we’re ready to move him to our Local Search Domination package and set these up for him when he’s ready.

The Results: 

Search Visibility

  • Website Visibility: 744 users, 310 from organic search 
  • Google Business Profile Visibility: #1 in local map pack & rank #1 for multiple high-intent keywords 
  • AI Visibility: #1 for the prompt “Recommend me a carpenter in Prestwood” 

{Data: January 26 – March 26} 

Lead Generation & Customer Acquisition

As a result of this improved search visibility and coverage, Dave has received the following number of high-quality, local leads who were actively searching for his services. 

  • Website: 18 contact form submissions + 20 calls 
  • GBP: 24 number of calls 

Total Leads = 62

Dave isn’t using our recommended CRM, so it’s difficult for us to track actual customers and revenue influence. 

Revenue Influence and ROI

Dave isn’t using our recommended CRM, so it’s difficult to track the revenue influence. However, after multiple conversations with him, we know we’ve generated over ÂŁ25,000 in new business. This is a % ROI from the package cost.

What’s Next

With the foundations in place, we’ll continue to support Clean Scene Bio in building trust locally and expanding their reach. The goal? Turn a strong start into long-term growth through consistent optimisation and Local SEO strategies.

“Working with Marketing for Trades has transformed the way we get customers. We now appear at the top of Google, and enquiries come in consistently every week.”

David Mayall – POD Carpentry & Joinery

Want similar results to this? 

If you’re a home improvement trade looking to improve your search visibility, dominate your local market and ultimately get more high quality, local enquiries, get in touch today. Book a Discovery Call with us today!

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