Search Visibility and Lead Generation
for Home Improvement Trades

We partner with Home Improvement Trades to maximise their search visibility and generate a predictable flow of high-intent local leads. 

0 +

Trades Ranked #1 on Search

0 +

Local Leads Generated

£ 0 M+

Revenue Influenced

Trusted by 50+ Home Improvement Trades

Rank Top 3 on Search Platforms and Generate 15 High-Intent Local Leads in 60 Days

Trades 👋 We’ll get your business ranking Top 3 on Search platforms including Google and generate 15 high-quality local leads in 60 days, or we’ll pause your payment until we do. That’s a promise.

*Area Exclusivity: One Trade Per Area*

Problem

Trades don’t have a lead problem. They have a Visibility problem.

Most Home Improvement Trades provide a great service and have a strong local reputation, yet still struggle to generate a predictable flow of high-intent local leads. 

The problem isn’t the quality of their work. It’s their search visibility. Today, 91% of homeowners use Google, Bing and now AI tools like ChatGPT to find skilled trades.

Yet most trades still rely on:

  • Word of mouth
  • Checkatrade, Yelp or expensive third-party sites
  • Ad-hoc social media posts
  • Networking
  • An underperforming website + Google Profile

Meanwhile, competitors with stronger search visibility are winning the enquiries instead.

Solution

Search Visibility and Lead Generation for Home Improvement Trades

We maximise your visibility on Search platforms so you can capture the search demand for your services and generate a consistent flow of high-intent local leads.

To do this, we manage the core areas that influence your visibility and generate leads, including:

  • Website
  • Google Business Profile
  • Directory & Citations
  • Reputation (Reviews)
  • Content 
  • Backlinks 
  • Paid Search (Google Ads)

We don’t just stop at lead generation. We’re a commercially minded marketing agency and care about customer acquisition and revenue influence too. That’s why our packages also include our CRM and Automation Suite to help you convert leads into paying customers. 

Results

Search Visibility and Lead Generation Results for Home Improvement Trades

Prestige Damp

Prestige Damp

Trade: Damp Proofing
Package: Search Domination

Rank on Search
# 1
Local Leads
0 +
The Roofing Specialist

The Roofing Specialist

Trade: Roofer
Package: Search Domination 

Rank on Search
# 1
Local Leads
0 +
POD Carpentry & Joinery

POD Carpentry & Joinery

Trade: Carpenter
Package: Search Accelerator 

Rank on Search
# 1
Local Leads
0 +
The Chalfont Carpet & Flooring Co

The Chalfont Carpet & Flooring Co

Trade: Carpet & Flooring
Package: Local Search Accelerator

Rank on Search
# 1
Local Leads
0 +
Perfect Install

Perfect Install

Trade: Bathroom/Building
Package: Local Search Accelerator

Rank on Search
# 1
Local Leads
0 +
C Priest & Daughter Cleaning

C Priest & Daughter Cleaning

Trade: Cleaning
Package: Local Search Accelerator 

Rank on Search
# 1
Local Leads
0 +
Packages

Search Visibility and Lead Generation Packages for Home Improvement Trades

Our packages are designed to manage every core area that influences your search visibility and generates high-intent local leads.

x
Search Startup

Get the fundamentals in place to improve your search visibility and generate high-intent local leads.

What’s included:

Most Popular
Search Accelerator

Increase visibility across organic search and attract local homeowners actively looking for your services. 

What’s included:

x
Search Domination

Maximise your visibility across organic and paid Search and generate a consistent flow of high-intent local leads. 

What’s included:

Testimonials

What Home Improvement Trades Say About Our Services

Who we work with

Working with Reputable Home Improvement Trades

We primarily work with Home Improvement Trades across the following industries who want better visibility and high-intent domestic leads: 

  • Roofing
  • HVAC 
  • Tree Surgery 
  • Electrical 
  • Plumbing & Heating 
  • Damp Proofing
  • Security 
  • Locksmiths 
  • Cleaning
  • Carpenters & Joiners 
  • Landscapers & Gardeners 
  • Pest Control
About Us

The go-to Marketing and Lead Generation Partner for Home Improvement Trades

Marketing for Trades is a UK-based marketing agency specialising in Local SEO and lead generation for Home Improvement Trades. 

We help our clients improve their visibility across Search platforms including Google, Bing and now AI tools like ChatGPT so they can generate more high-quality local leads consistently.

Unlike many trade niche agencies that focus heavily on Meta Ads and short-term paid campaigns, our approach is centred around search visibility. 

Team

Meet the Marketing for Trades team

Harry Wyld
Harry Wyld Director
Will Smith
Will Smith Sales & Partnerships
Corey Waters-Long
Corey Waters-Long Paid Search Specialist
Maerielle Cruz
Maerielle Cruz Organic Search Specialist

Marketing for Trades

Other Trade Agencies

Most Marketing Agencies

Core Strategy

Search visibility

Meta/Facebook ads

General marketing services

Industry Focus

Trades only

Usually trades-focused

All industries

Lead Quality

High-intent local leads

Cold audiences interrupted by ads

Varies massively

Long-Term Value

Visibility/leads compound

Leads stop when ads stop

Often campaign-based

Ownership

You own your channels

Mostly Meta ads

Mixed services

Approach

Done-for-you

Lead campaigns

General business marketing

Pricing Model

Small team with affordable retainers

High overhead agencies with inflated fees

High overhead agencies with inflated fees

Goal

Predictable local lead pipeline

Buy leads continuously

Broad marketing support

FAQs

Frequently Asked Questions

What type of trades do you work with?

We work with Home Improvement Trades who work predominantly on domestic projects. We work with trades across the following industries: 

  • Roofing 
  • HVAC 
  • Tree Surgery 
  • Electrical 
  • Plumbing & Heating 
  • Damp Proofing 
  • Security 
  • Locksmiths 
  • Cleaning 
  • Carpentry & Joinery 
  • Landscaping & Gardening 
  • Pest Control

If you serve homeowners locally, you’re likely a good fit.

Resources

Useful Resources for Home Improvement Trades

Search Visibility Audit

Get a free audit of your business – we’ll give you 5 tips to improve your visibility and get more high quality local leads. 

The Ultimate Guide

Learn how home improvement trades can improve rankings, visibility and local lead generation through Google.

The Toolbox

Get the latest marketing tips tailored specifically for trades.  Practical advice delivered straight to your inbox.

Helpful Articles

Practical, straight-talking blogs on search visibility, local SEO, and lead generation — written specifically for Trades. 

Contact

Contact Marketing for Trades

Ready to improve your search visibility and get a consistent flow of high-intent local leads? Get in touch with us today. 

 

Contact:

Workwear

Workwear for Trades, Shop Branded Workwear for your business

Alongside Marketing for Trades, we also run Workwear for Trades — our sister company specialising in branded workwear and clothing for home improvement and local service trades.

We supply professional workwear designed to help trades businesses look more credible, build brand awareness and create a more professional image on-site and with customers.

Whether you need embroidered uniforms for a growing team or branded clothing for day-to-day work, we provide high-quality workwear tailored for trades businesses.

Rank Top 3 on Search Platforms and Generate 15 High-Intent Local Leads in 60 Days

Trades 👋 We’ll get your business ranking Top 3 on Search platforms including Google and generate 15 high-quality local leads in 60 days, or we’ll pause your payment until we do. That’s a promise.

*Area Exclusivity: One Trade Per Area*

  • Solutions
  • Services
  • Results
  • Trades
  • Resources
  • About