- #1 Marketing & Growth Partner for Trades
Search Visibility and Lead Generation
for Home Improvement Trades
We partner with Home Improvement Trades to maximise their search visibility and generate a predictable flow of high-intent local leads.
- Affordable Packages
- Guaranteed Results
- Specialist for Trades
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Trades Ranked #1 on Search
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Local Leads Generated
£ 0 M+
Revenue Influenced
Trusted by 50+ Home Improvement Trades







- Offer
Rank Top 3 on Search Platforms and Generate 15 High-Intent Local Leads in 60 Days
Trades 👋 We’ll get your business ranking Top 3 on Search platforms including Google and generate 15 high-quality local leads in 60 days, or we’ll pause your payment until we do. That’s a promise.
*Area Exclusivity: One Trade Per Area*
Problem
Trades don’t have a lead problem. They have a Visibility problem.
Most Home Improvement Trades provide a great service and have a strong local reputation, yet still struggle to generate a predictable flow of high-intent local leads.
The problem isn’t the quality of their work. It’s their search visibility. Today, 91% of homeowners use Google, Bing and now AI tools like ChatGPT to find skilled trades.
Yet most trades still rely on:
- Word of mouth
- Checkatrade, Yelp or expensive third-party sites
- Ad-hoc social media posts
- Networking
- An underperforming website + Google Profile
Meanwhile, competitors with stronger search visibility are winning the enquiries instead.
Solution
Search Visibility and Lead Generation for Home Improvement Trades
We maximise your visibility on Search platforms so you can capture the search demand for your services and generate a consistent flow of high-intent local leads.
To do this, we manage the core areas that influence your visibility and generate leads, including:
- Website
- Google Business Profile
- Directory & Citations
- Reputation (Reviews)
- Content
- Backlinks
- Paid Search (Google Ads)
We don’t just stop at lead generation. We’re a commercially minded marketing agency and care about customer acquisition and revenue influence too. That’s why our packages also include our CRM and Automation Suite to help you convert leads into paying customers.
Results
Search Visibility and Lead Generation Results for Home Improvement Trades
Prestige Damp
Trade: Damp Proofing
Package: Search Domination
The Roofing Specialist
Trade: Roofer
Package: Search Domination
POD Carpentry & Joinery
Trade: Carpenter
Package: Search Accelerator
The Chalfont Carpet & Flooring Co
Trade: Carpet & Flooring
Package: Local Search Accelerator
Perfect Install
Trade: Bathroom/Building
Package: Local Search Accelerator
C Priest & Daughter Cleaning
Trade: Cleaning
Package: Local Search Accelerator
Packages
Search Visibility and Lead Generation Packages for Home Improvement Trades
Our packages are designed to manage every core area that influences your search visibility and generates high-intent local leads.
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Search Startup
Get the fundamentals in place to improve your search visibility and generate high-intent local leads.
What’s included:
- Website Management
- Google Business Profile Management
- Directory & Citation Management
- Reputation Management
- Content Management
- Backlink Management
- Paid Search Management (Google Ads)
- Optional CRM
- Optional Automation Suite
- Monthly Report
- 1-to-1 WhatsApp Group
- Instant Quote Tool
Most Popular
Search Accelerator
Increase visibility across organic search and attract local homeowners actively looking for your services.
What’s included:
- Website Management
- Google Business Profile Management
- Directory & Citation Management
- Reputation Management
- Content Management
- Optional CRM
- Optional Automation Suite
- Monthly Report
- 1-to-1 WhatsApp Group
- Instant Quote Tool
- Backlink Management
- Paid Search Management (Google Ads)
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Search Domination
Maximise your visibility across organic and paid Search and generate a consistent flow of high-intent local leads.
What’s included:
- Website Management
- Google Business Profile Management
- Directory & Citation Management
- Reputation Management
- Content Management
- Backlink Management
- Paid Search Management (Google Ads)
- Optional CRM
- Optional Automation Suite
- Monthly Report
- 1-to-1 WhatsApp Group
- Instant Quote Tool
Testimonials
What Home Improvement Trades Say About Our Services
Patrick Hickey
It's been great working with Marketing for Trades. We're ranking #1 for Damp Proofing in Watford and are receiving high quality leads on a regular basis. Recommend.
Libby Priest
Our website and improved visibility has helped us to generate a consistent amount of high quality leads. I'd recommend Harry and Marketing for Trades.
Billy Currell
Marketing for Trades manages our SEO and visibility. Since working with them we're getting regular high quality leads in close proximity to my area and have been really pleased with the service.
Brett Westwood
Marketing for Trades manages our visibility. Since working with them we've been receiving leads on a regular basis. All of the leads are high quality and are based locally. I'd highly reccomend their services.
Dan Prangate
We've been let down by website developers and other marketing companies in the past. Marketing for Trades have generated us great results and bathroom enquiries on a regular basis. Their service is excellent.
Who we work with
Working with Reputable Home Improvement Trades
We primarily work with Home Improvement Trades across the following industries who want better visibility and high-intent domestic leads:
- Roofing
- HVAC
- Tree Surgery
- Electrical
- Plumbing & Heating
- Damp Proofing
- Security
- Locksmiths
- Cleaning
- Carpenters & Joiners
- Landscapers & Gardeners
- Pest Control
About Us
The go-to Marketing and Lead Generation Partner for Home Improvement Trades
Marketing for Trades is a UK-based marketing agency specialising in Local SEO and lead generation for Home Improvement Trades.
We help our clients improve their visibility across Search platforms including Google, Bing and now AI tools like ChatGPT so they can generate more high-quality local leads consistently.
Unlike many trade niche agencies that focus heavily on Meta Ads and short-term paid campaigns, our approach is centred around search visibility.
Team
Meet the Marketing for Trades team
Marketing for Trades
Other Trade Agencies
Most Marketing Agencies
Core Strategy
Search visibility
Meta/Facebook ads
General marketing services
Industry Focus
Trades only
Usually trades-focused
All industries
Lead Quality
High-intent local leads
Cold audiences interrupted by ads
Varies massively
Long-Term Value
Visibility/leads compound
Leads stop when ads stop
Often campaign-based
Ownership
You own your channels
Mostly Meta ads
Mixed services
Approach
Done-for-you
Lead campaigns
General business marketing
Pricing Model
Small team with affordable retainers
High overhead agencies with inflated fees
High overhead agencies with inflated fees
Goal
Predictable local lead pipeline
Buy leads continuously
Broad marketing support
FAQs
Frequently Asked Questions
What type of trades do you work with?
We work with Home Improvement Trades who work predominantly on domestic projects. We work with trades across the following industries:
- Roofing
- HVAC
- Tree Surgery
- Electrical
- Plumbing & Heating
- Damp Proofing
- Security
- Locksmiths
- Cleaning
- Carpentry & Joinery
- Landscaping & Gardening
- Pest Control
If you serve homeowners locally, you’re likely a good fit.
How much does it cost?
We offer 2 packages based on the level of search visibility and lead generation performance you’d like.
Pricing depends on:
Your trade
Your target local market
The level of visibility required
To receive a tailored proposal, email:
hello@marketing-for-trades.com or book a discovery call.
Do you run Meta ads?
No.
We specialise in search visibility.
We don’t set-up or manage Meta Ads.
Do you manage social media?
No.
We are not a social media agency.
Our entire model is built around search visibility and lead generation.
Is this domestic or commercial lead generation?
Primarily domestic.
Our services is best suited to Home Improvement Trades who want more domestic leads.
However, commercial enquiries often come as a natural by-product of our visibility services.
Resources
Useful Resources for Home Improvement Trades
Search Visibility Audit
Get a free audit of your business – we’ll give you 5 tips to improve your visibility and get more high quality local leads.
The Ultimate Guide
Learn how home improvement trades can improve rankings, visibility and local lead generation through Google.
The Toolbox
Get the latest marketing tips tailored specifically for trades. Practical advice delivered straight to your inbox.
Helpful Articles
Practical, straight-talking blogs on search visibility, local SEO, and lead generation — written specifically for Trades.
Contact
Contact Marketing for Trades
Ready to improve your search visibility and get a consistent flow of high-intent local leads? Get in touch with us today.
Contact:
- 07590237145
- hello@marketing-for-trades.com
- Temple House 1, Regatta Place, Marlow Rd, Wooburn Green, Bourne End SL8 5TD
Workwear
Workwear for Trades, Shop Branded Workwear for your business
Alongside Marketing for Trades, we also run Workwear for Trades — our sister company specialising in branded workwear and clothing for home improvement and local service trades.
We supply professional workwear designed to help trades businesses look more credible, build brand awareness and create a more professional image on-site and with customers.
Whether you need embroidered uniforms for a growing team or branded clothing for day-to-day work, we provide high-quality workwear tailored for trades businesses.
- Offer
Rank Top 3 on Search Platforms and Generate 15 High-Intent Local Leads in 60 Days
Trades 👋 We’ll get your business ranking Top 3 on Search platforms including Google and generate 15 high-quality local leads in 60 days, or we’ll pause your payment until we do. That’s a promise.
*Area Exclusivity: One Trade Per Area*