Local Market Domination for Beyond Electrical
Client: Stephen McGuigan
Business: Beyond Electrical
Industry: Electrician
Location: Rickmansworth, Hertfordshire
Package: Local Search Accelerator
Investment: £250/month
Problem:
David is an experienced carpenter but had zero online presence. No website, no Google listing, and no visibility meant he was missing out on potential customers searching locally for his services.
Solution:
We launched our Local Search Accelerator – building him a professional, SEO-optimised website, setting up and managing his GBP, and submitting his details to trusted local directories: View Website.
Results:
David is now receiving a minimum of 5 high-quality leads every month – and that number continues to grow as his online presence builds momentum.
The Challenge:
Stephen McGuigan from Beyond Electrical is a domestic electrician based in Rickmansworth, Hertfordshire.
Before working with us, Stephen had inconsistent online visibility — his website wasn’t ranking for high-intent electrician searches, and his Google Business Profile wasn’t generating predictable enquiries.
In a highly competitive market where keywords like “Electrician” receive over 17,000 monthly searches, it was critical for Stephen to appear across Google, Maps, and emerging AI search platforms such as ChatGPT.
He needed a reliable, repeatable system to attract high-intent customers searching for electrical services in his area — especially for urgent and emergency jobs.
2. The Solution: Local Market Domination Framework™
We deployed our full Local Market Domination Framework™ to increase Beyond Electrical’s search visibility, generate consistent enquiries, and improve conversion rates. This included:
Search Visibility (Lead Generation)
- We built and optimised a new website for Dave: https://podcarpentryandjoinery.co.uk/
- We set-up and optimised his Google Business Profile: https://share.google/O59GkdnEOpEhBHPGD
- Cleaned up citations & directory listings
Lead Conversion
We set-up a series of lead conversion automations to help Dave turn leads into paying customers. These included:
- Missed-call recovery
- Review collection automation
- Quote Follow-Up Sequence
- Instant Lead Response
3. The Results
Search Visibility: Stephen now ranks #1 on Google for major high-intent electrician keywords, including: “electrician Rickmansworth”, “local electrician near me” and “emergency electrician”
This has positioned Beyond Electrical as a dominant search presence across Rickmansworth and surrounding areas.
Leads: 41 qualified leads generated in just 4 months
Customers: 40% conversion rate → 16 new customers
Revenue Influence: Over £24,000 in new revenue directly attributed to search visibility improvements
Pipeline: Predictable monthly enquiries — no more relying on referrals
“Marketing for Trades helped us appear at the top of Google for the electrician searches that matter. We’re generating consistent enquiries now, and it’s made a huge difference to the business.”
Stephen McGuigan – Beyond Electrical
