From Zero to 5+ Qualified Leads Every Month: Lawn & Order 📈
Client: James Airey
Business: Lawn & Order
Industry: Gardening & Landscaping
Location: Hertfordshire
Package: 1 Week Lead Gen
Investment: £95/month
Website: https://lawnandorderltd.co.uk/
The Challenge: A Website That Wasn’t Working 🤔
James Airey, Director of Lawn & Order, found himself in a situation many trade business owners know all too well. He had a website – built one Friday evening with his wife over a glass of wine using GoDaddy’s website builder – but it wasn’t bringing in any business.
James is a skilled landscaper who takes pride in transforming outdoor spaces across Hertfordshire. His work quality was excellent, his customers were happy, but there was one major problem: potential customers couldn’t find him online.
What James Was Dealing With
Zero Online Leads – Despite having a website, James wasn’t getting a single enquiry through it. The phone wasn’t ringing from online searches.
Basic DIY Website – The GoDaddy site looked amateur and didn’t reflect the quality of James’s landscaping work. It was more like a basic online business card than a professional presence.
Missing Out on Customers – James knew homeowners were searching for landscaping services online, but they were finding his competitors instead.
Unpredictable Income – Relying entirely on word-of-mouth meant James never knew where his next job was coming from, making it impossible to plan ahead or grow systematically.
The frustrating part? James was doing excellent work – creating beautiful gardens, maintaining properties, and getting great feedback from customers. But without online visibility, he was essentially invisible to the 76% of customers who search online for landscaping services.
The Strategy: 72-Hour Lead Machine 🎯
Why the Lead Machine Was Perfect for James
James didn’t need the full Google Domination package – he needed a solid foundation that would start generating leads quickly and affordably. The 72-Hour Lead Machine was designed exactly for businesses like Lawn & Order:
New Professional Website – Replace the DIY GoDaddy site with a professional website that showcases James’s landscaping expertise and converts visitors into customers.
Local SEO Optimization – Ensure the website appears when people in Hertfordshire search for landscaping and gardening services.
Lead Generation System – Create multiple ways for potential customers to contact James, with forms and contact methods that actually work.
This package would give James the essential foundation he needed to start capturing online customers without the complexity or cost of managing multiple marketing channels.
The Implementation: Building James a Real Website 🚀
Why We Built a Completely New Website
After reviewing James’s GoDaddy website, it was clear that optimization wouldn’t be enough. The site had fundamental issues that couldn’t be fixed with tweaks – it needed to be rebuilt from scratch using professional tools and techniques.
James agreed that starting fresh was the best approach. We built his new website at lawnandorderltd.co.uk using our preferred technology stack, designed specifically for trade businesses that need to convert visitors into customers.
The new site showcased James’s landscaping work with professional before-and-after galleries, clear service descriptions, and testimonials from satisfied customers. Most importantly, it was optimized from day one to rank in Google searches for landscaping services in Hertfordshire.
Creating a Lead Generation System
Unlike his old GoDaddy site, the new website was built with one primary goal: turning visitors into customers. We strategically placed contact forms throughout the site, added click-to-call buttons for mobile users, and created clear calls-to-action that guided potential customers toward getting in touch.
The site also included dedicated service pages for different types of landscaping work – garden design, lawn installation, hedge cutting, and maintenance services – each optimized to attract customers searching for those specific services.
Local SEO Foundation
We built the website with local SEO best practices from the ground up, ensuring it would rank well for searches like “landscaping Hertfordshire,” “garden design near me,” and “lawn installation services.” This meant James’s business would start appearing when local homeowners searched for the services he provided.
The Results: Consistent Leads Every Month 📈
The Lead Guarantee Delivered
Since launching his new website, we consistently deliver James 5+ qualified leads every month, and we still do. These leads come directly through his website from potential customers who found him through Google searches.
James receives a monthly email report showing exactly how many leads came through his website and how it’s performing. No technical jargon – just clear numbers showing his return on investment.
Website Performance Transformation
James’s new website went from generating zero leads to becoming a reliable source of new customers:
🔥 5+ qualified landscaping leads every month guaranteed
📱 Mobile-optimized design that works perfectly on phones
⭐ Professional appearance that builds trust with potential customers
🎯 Clear contact forms that actually work
The transformation was immediate. Within days of the new site going live, James received his first online enquiry. By the end of the first month, he’d hit his guaranteed 5 leads and has maintained that level ever since.
Quality of Leads
The leads coming through James’s website aren’t tire-kickers or bargain hunters. They’re homeowners in Hertfordshire who need quality landscaping work and are willing to pay for professional services:
🏡 Garden makeovers and redesigns – 40% of leads
🌱 Lawn installation and maintenance – 30% of leads
🌿 Hedge cutting and tree work – 20% of leads
🪨 Patio and pathway installation – 10% of leads
The Bottom Line: Profitable Growth 💷
Monthly investment: £95
Average leads per month: 5+
Average conversion rate: 40%
Average job value: £250
Monthly revenue from website: £500+
Net monthly profit: £405+
Annual ROI: 427%
James is getting back over £4 for every £1 he invests, and that’s with conservative estimates. Some months bring even better results.
The Foundation for Future Growth 🌱
What’s Next for Lawn & Order
James’s success with the 72-Hour Lead Machine has created the perfect foundation for scaling up. We’re now looking at upgrading him to our Local Search Accelerator package, which would add:
Google Business Profile Optimization – Professional management of his Google listing to increase local visibility even further.
Increased Lead Volume – Target of 10+ leads monthly by combining website leads with Google Business Profile traffic.
Enhanced Reporting – More detailed analytics showing exactly how customers find and interact with his business online.
This upgrade would essentially double James’s lead flow while building on the solid foundation his current website provides.
Ready to Transform Your Online Presence? 🚀
James’s transformation from zero online leads to 5+ monthly qualified enquiries in just 72 hours shows what’s possible with the right approach to website development and local SEO.
If you’re tired of relying entirely on word-of-mouth and want predictable lead generation like James achieved, the 72-Hour Lead Machine could be perfect for your business.
Get Started Today
📞 Book Your 15-Minute Discovery Call
Find out if the 72-Hour Lead Machine is right for your trade business and goals.
📊 Get Your Free Website Audit
See exactly how your current website compares to what’s possible with professional development.
🚀 Start Your 72-Hour Transformation
Join successful trades like James who’ve created predictable growth with guaranteed results.
