Local Market Domination for Prestige Damp
Client: Patrick
Business: Prestige Damp
Industry: Damp Proofing
Location: Watford, Hertfordshire
Package: Local Search Domination
Patrick runs Prestige Damp, a well-established damp proofing company based in Watford, Hertfordshire.
Patrick already had:
- Strong reputation
- Positive reviews across Google and Checkatrade
- A steady flow of work
However, there were two key problems:
- He was working with a generic marketing/SEO agency that wasn’t delivering results
- His business wasn’t maximising its visibility on search, meaning missed opportunities
Despite having a solid foundation, Patrick wasn’t consistently showing up where high-intent customers were searching.
The Solution:
We implemented our Local Search Domination package to increase visibility, capture more demand, and turn existing trust into consistent enquiries.
This is an ongoing monthly system — not a one-time setup, designed to continuously improve performance.
Website
- Built a new, SEO-optimised website
- Structured for conversions and local search
- Continuously optimised for keywords, traffic, and performance
Google Business Profile Management
- Corrected and refined primary category (critical for rankings)
- Fully optimised services, content, and targeting
- Ongoing updates, monitoring, and improvements
Directory & Citation Management
- Cleaned up inconsistent listings
- Submitted to 25+ high-authority directories
- Maintained consistent NAP across all platforms
Reputation Management
- Review campaign to past customers
- Automated review request system (SMS + email)
- Branded review card for on-site use
Paid Search Management
- Fully set up and launched GLSA
- Positioned Patrick to capture high-intent inbound leads instantly
The Results:
Search Visibility
Website Visibility:
- 1,300+ users
- 458 from organic search
Google Business Profile:
- Ranked #1 for multiple high-intent keywords
Directories:
- Achieved 90/100 directory score
- Fully consistent business information across platforms
Reputation:
- 55 ⭐⭐⭐⭐⭐ Google Reviews
Paid Search (GLSA):
- 8 high-quality inbound leads
Lead Generation & Customer Acquisition
As a result of improved visibility across search:
- 124 total leads generated
- 12 new customers secured
These are high-intent enquiries from people actively searching for damp proofing services.
Revenue Influence and ROI
From these leads:
- £40,000 in new business generated
👉 Approx. 1000% ROI on the service
By improving visibility across Google, directories, and paid search, Patrick was able to turn existing trust into real, measurable revenue growth.
What’s Next
With strong foundations now in place, we continue to:
- Optimise rankings across new service keywords
- Increase review volume and trust signals
- Scale lead volume through GLSA
- Expand visibility into surrounding areas
“Working with Marketing for Trades has transformed the way we get customers. We now appear at the top of Google, and enquiries come in consistently every week.”
David Mayall – POD Carpentry & Joinery
Want similar results to this?
If you’re a home improvement trade looking to improve your search visibility, dominate your local market and ultimately get more high quality, local enquiries, get in touch today. Book a Discovery Call with us today!