Local Market Domination for Scrubs Cleaning
Client: Mike Marsden
Business: Scrubs Cleaning
Industry: End of Tenancy Cleaning
Location: London
Package: Local Search Domination
Investment: £299/month
Problem:
David is an experienced carpenter but had zero online presence. No website, no Google listing, and no visibility meant he was missing out on potential customers searching locally for his services.
Solution:
We launched our Local Search Accelerator – building him a professional, SEO-optimised website, setting up and managing his GBP, and submitting his details to trusted local directories: View Website.
Results:
David is now receiving a minimum of 5 high-quality leads every month – and that number continues to grow as his online presence builds momentum.
The Challenge:
Scrubs Cleaning is an end-of-tenancy cleaning company in London, founded by Mike Marsden.
Despite being a strong operator in a competitive market, Scrubs struggled with inconsistent online visibility and had no reliable system for generating predictable enquiries.
With over 60,000 monthly searches for end-of-tenancy cleaning in London across Google and AI search platforms, Mike needed his business to appear at the very top of search results — otherwise, he risked losing customers to competitors with stronger online visibility.
He needed a scalable, always-on lead generation machine that didn’t rely on recommendations or paid platforms he couldn’t control.
2. The Solution: Local Market Domination Framework™
We deployed our full Local Market Domination Framework™ to increase search visibility, generate consistent enquiries, and improve conversion rates. This included:
Search Visibility (Lead Generation)
Built and optimised a high-converting website designed to rank for “end of tenancy cleaning” search terms
Fully optimised their Google Business Profile with photos, services, categories and posts
Cleaned up and expanded local directory/citation profiles across authoritative platforms
Deployed and managed Google Local Services Ads for maximum high-intent visibility
Monitored ranking improvements and proximity visibility using Localo and Google tools
Strengthened visibility across AI platforms (e.g., ChatGPT)
Lead Conversion
To help Scrubs convert more enquiries into booked jobs, we installed conversion-focused automation, including:
Instant lead-response workflows
Missed-call recovery
Quote follow-up sequence
Review collection automation to strengthen trust and increase conversions
3. The Results
Search Visibility: Scrubs Cleaning now ranks #1 on Google for: “end of tenancy cleaning London”, “end of tenancy cleaner London” and other high-intent cleaning-related keywords
This has positioned them as a market leader in one of the UK’s most competitive local service sectors.
Leads: 3,000+ qualified leads generated
Revenue Influence: £250,000+ in influenced revenue attributed to the Local Market Domination Framework™
Pipeline: Predictable monthly enquiries — no more relying on referrals
“Working with Marketing for Trades has helped us dominate search results across London. The lead flow is consistent, predictable, and has massively scaled our revenue.”
Mike Marsden, Scrubs Cleaning
