Search Visibility and Lead Generation for POD Carpentry & Joinery
Client: David Mayall
Business: POD Carpentry & Joinery
Industry: Carpenter
Location: Prestwood, Buckinghamshire
Package: Local Search Accelerator
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Ranked on Search
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Local Leads Generated
£ 0 K+
Revenue Influenced
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Return on Investment
The Challenge
- Dave from POD Carpentry & Joinery is an experienced carpenter based in Prestwood, Buckinghamshire.
- When Dave approached us, he had little to no visibility on Search – no website or Google Business Profile…only an Instagram profile. For most of his career Dave relied heavily on referrals and word of mouth to generate his work.
- Considering the 34,000 monthly searches for “Carpenter” on Search platforms including Google, Bing and ChatGPT, it was critical for Dave to be visible so he could capture that search demand and start generating high-intent local leads.
The Solution: Local Search Accelerator
We applied our Local Search Accelerator package to Dave’s business, designed to improve his search visibility and generate a consistent flow of high-intent local leads.
- Website Management — Built Dave a new, SEO and conversion focused website: https://podcarpentryandjoinery.co.uk/
- Google Business Profile Management — Set up and optimised his Google Business Profile: https://share.google/r79BTb9O76tGCb25B
- Directory & Citation Management — Submitted his business information to 25 relevant, high authority local directories
- Reputation Management — Sent a review campaign to past customers, set-up an automated Google Review request workflow and designed him a Google Review physical card to share with customers.
- Paid Search Management — Right now Dave isn’t running Google Local Services Ads or Google Ads, but we’re ready to move him to our Local Search Domination package and set these up for him when he’s ready.
The Results
Search Visibility:
Website Visibility
↳ Rank #1 for relevant roofing keywords in Chipperfield
↳ +232.9% increase in visitors (Since working with us)
↳ +239.1% increase in visitors from Organic Search (Since working with us)
Google Business Profile Visibility
↳ Rank #1 for keywords “Roofer” and “Roofing Company” in Chipperfield
{Data: January 26 – March 26}
Lead Generation & Customer Acquisition:
☑ 62 high-intent local leads generated
☑ 15 confirmed new customers from Search-generated leads
Revenue Influence & ROI:
☑ £28,000+ in revenue influenced from confirmed customers
☑ 988% Return on Investment
What's Next?
We’ll continue to apply our Local Search Accelerator package to POD Carpentry and Joinery. The goal is to keep improving their organic search visibility and generate a consistent flow of high-intent local leads. When Dave is ready, we’ll move him to our Domination package and set-up Google Ads to maximise visibility and boost lead flow.
Want similar results to this? 🚀
If you’re a Home Improvement Trade looking to improve your search visibility and get more high-intent local leads, get in touch. Book a Discovery Call with us today!
