Search Visibility and Lead Generation for POD Carpentry & Joinery
Client: David Mayall
Business: POD Carpentry & Joinery
Industry: Carpenter
Location: Prestwood, Buckinghamshire
Package: Local Search Accelerator
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Ranked on Search
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Local Leads Generated
£ 0 K+
Revenue Influenced
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Return on Investment
The Challenge
Dave from POD Carpentry & Joinery is an experienced carpenter based in Prestwood, Buckinghamshire.
For most of his career Dave relied heavily on referrals and word of mouth to generate work.
When Dave approached us, he had little to no visibility on Search – no website or Google Business Profile…only an Instagram profile.
Considering the 34,000 monthly searches for “Carpenter” on Search platforms including Google, Bing and ChatGPT, it was critical for Dave to be visible so he could capture that search demand and start getting high-intent local leads.
The Solution: Local Search Accelerator Package
We applied our Local Search Accelerator package to Dave’s business, designed to improve his search visibility and generate a consistent flow of high quality, local leads.
- Website Management — Built Dave a new, SEO and conversion focused website: https://podcarpentryandjoinery.co.uk/
- Google Business Profile Management — Set up and optimised his Google Business Profile: https://share.google/r79BTb9O76tGCb25B
- Directory & Citation Management — Submitted his business information to 25 relevant, high authority local directories
- Reputation Management — Sent a review campaign to past customers, set-up an automated Google Review request workflow and designed him a Google Review physical card to share with customers.
- Paid Search Management — Right now Dave isn’t running Google Local Services Ads or Google Ads, but we’re ready to move him to our Local Search Domination package and set these up for him when he’s ready.
The Results
Search Visibility
Website Visibility: 744 users, 310 from organic search
Google Business Profile Visibility: #1 in local map pack & rank #1 for multiple high-intent keywords
AI Visibility: #1 for the prompt “Recommend me a carpenter in Prestwood”
{Data: January 26 – March 26}
Lead Generation & Customer Acquisition
Leads: As a result of this improved search visibility, Dave has generated 62 high-intent local leads who were actively searching for his services.
Customer Acquisition and Revenue Influence: Of the 62 leads, 15 turned into customers, generating over £25,000 in new business. That’s a 988% ROI.
What's Next?
We’ll continue to apply our Local Search Accelerator package to POD Carpentry and Joinery. The goal is to keep improving their organic search visibility and generate a consistent flow of high-intent local leads. When Dave is ready, we’ll move him to our Domination package and set-up Google Ads to maximise visibility and boost lead flow.
Want similar results to this? 🚀
If you’re a home improvement trade looking to improve your search visibility, dominate your local market and ultimately get more high quality, local enquiries, get in touch today. Book a Discovery Call with us today!
