Search Visibility and Lead Generation for The Roofing Specialist
Client: Billy Currell
Business: The Roofing Specialist
Industry: Roofing
Location: Watford, Hertfordshire
Package: Local Search Domination
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Ranked on Search
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Local Leads Generated
£ 0 K+
Revenue Influenced
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Return on Investment
The Challenge
- Billy is the Director of The Roofing Specialist, a professional roofing company based in Chipperfield, Hertfordshire.
- Billy has built a great reputation, delivered an excellent service and had solid foundations in place: a website, google profile and reviews. However, Billy was still looking to improve his visibility and get more high-intent local leads.
- There are 20,000+ monthly searches for “Roofing” on Search platforms including Google, Bing and ChatGPT. Considering the Search demand for his services, it’s critical we help Billy improve his search visibility so he can generate a consistent flow of high-intent local leads.
The Solution: Local Search Domination
We deployed our Local Search Domination package to maximise Billy’s search visibility and generate high-intent local leads for his business.
Website Management — Prior to working with us, Billy had a website that wasn’t generating enquiries. We built him a new SEO optimised website using our technology and processes: https://rooferlondon.co.uk/
Google Business Profile Management — Billy had an existing Google Business Profile, but was struggling to get it verified. We met Billy to help him record a successful verification video, and then optimised his profile to rank for roofing search terms in Chipperfield and surrounding areas.
Citations & Directories — Billy had his business information listed across a wide range of directories. However, his information including contact numbers and office addresses were inconsistent across the platforms. We resolved this inconsistency and submitted his business details to an additional 25 high authority directory sites.
Reputation Management — Billy already had 50+ five star reviews. We responded to all existing reviews, sent a bulk review campaign to past customers, and set up an automation to help him collect reviews with ease moving forward.
Paid Search Management — We set-up Google Local Services Ads for Billy under the ‘Roofing’ category. We’re also running regular Google Ads to generate additional high-intent local leads.
The Results
Since working with us from January 2026, our package has generated the following results for Billy’s business.
Search Visibility:
Website Visibility
↳ Rank #1 for relevant roofing keywords in Chipperfield
↳ +232.9% increase in visitors (Since working with us)
↳ +239.1% increase in visitors from Organic Search (Since working with us)
Google Business Profile Visibility
↳ Rank #1 for keywords “Roofer” and “Roofing Company” in Chipperfield
Lead Generation & Customer Acquisition:
☑ 96 high-intent local leads generated
☑ 20 confirmed new customers from Search-generated leads
Revenue Influence & ROI:
☑ £48,000+ in revenue influenced from confirmed customers
☑ 1,057% Return on Investment
Want similar results to this? 🚀
If you’re a Home Improvement Trade looking to improve your search visibility and get more high-intent local leads, get in touch. Book a Discovery Call with us today!
