Search Visibility and Lead Generation for The Chalfont Carpet & Flooring Co
Client: Brett Westwood
Business: The Chalfont Carpet & Flooring Co
Industry: Flooring
Location: Chalfont, Buckinghamshire
Package: Local Search Accelerator
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Ranked on Search
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Local Leads Generated
£ 0 K+
Revenue Influenced
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Return on Investment
The Challenge
- Brett is the owner of The Chalfont Carpet & Flooring Co, a domestic carpet & flooring business based in Chalfont St Peter.
- Before working with us, Brett had a one page website and was relying on networking groups and referrals for the majority of his work.
- Considering the 8,000 monthly searches for “flooring company” on Search platforms including Google, Bing and ChatGPT, it was critical for Brett to be visible so he could capture that search demand and start getting high-intent local leads.
The Solution: Local Search Accelerator Package
We applied our Local Search Accelerator package to Brett’s business, designed to improve his search visibility and generate a consistent flow of high-intent local leads.
- Website Management — We built Brett a new, SEO and conversion focused website: https://chalfontcarpetandflooringco.co.uk/
- Google Business Profile Management — We set up and optimised Brett’s Google Business Profile: https://share.google/n3cBzwHUAcsprxIEV
- Directory & Citation Management — We submitted Brett’s business information to 25 relevant, high authority local directories
- Reputation Management — Sent a review campaign to past customers, set-up an automated Google Review request workflow and designed Brett a Google Review physical card to share with customers.
- Paid Search Management — Right now Brett isn’t running Google Local Services Ads or Google Ads, but we’re ready to move him to our Local Search Domination package and set these up for him when he’s ready.
The Results
Since working with us from March 2026, our services has generated the following results for Brett:
Search Visibility:
Website Visibility
↳ +232.9% increase in visitors (on previous month)
↳ +239.1% increase in visitors from Organic Search (on previous month)
Google Business Profile Visibility
↳ Rank #1 for “Flooring Company” and “Flooring Contractor” in Chalfont St Peter
Lead Generation & Customer Acquisition:
☑ 20 high-intent local leads
☑ 4 leads converted into customers (so far)
Revenue Influence & ROI:
☑ £90,000+ in revenue influenced from confirmed customers
☑ 2,069% Return on Investment
What's Next?
We’ll continue to apply our Local Search Accelerator package to The Chalfont Carpet & Flooring Co. The goal is to keep improving their organic search visibility and generate a consistent flow of high-intent local leads. When Brett is ready, we’ll move him to our Domination package and set-up Google Ads to maximise visibility and boost lead flow.
Want similar results to this? 🚀
If you’re a Home Improvement Trade looking to improve your search visibility and get more high-intent local leads, get in touch. Book a Discovery Call with us today!
